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The digital marketing kpis linked to this sector are openings how many people actually open and perhaps read the emails sent open rate the percentage of emails opened out of all those delivered to recipients' inboxes. Generally speaking an open rate between and is considered satisfactory. Deliverability rate of the emails I send how many are actually delivered to the recipients' inbox unsubscription rate the unsubscription rate from your contact list. If the unsubscription rate exceeds or the number of unsubscribed in a given period of time is greater than the number of new subscribers it means that the email marketing strategy chosen is not bringing the desired results.

Kpis for social media marketing there are many digital metrics relating to social media and all platforms facebook instagram twitter linkedin etc. to monitor kpis. Let's see what a good digital marketing manager must always take into consideration number of conversions how many leads Digital Marketing Service sales downloads .e from your social media activity cpa cost per acquisition what is the cost of each conversion resulting from social media marketing activity engagement rate in italian the . engagement rate . is the performance indicator that measures the involvement of followers of a fan page. The formula to calculate it is er = like share .ments follower.



A high engagement rate means having an active and loyal fan base with respect to your brand's initiatives therefore it is better to have few but active followers than to have many who are not they .ment or share published posts. Click on the site link how much traffic do .pany social channels bring to the website increased .munity in a given period of time how many new followers has the social page acquired do you need a social media manager discover our social management packagee..merce consultancy for shops february .ments entrepreneurs.